DiggDiggsolution is a SaaS lead generation agency. We build lists of companies that match your ideal customer profile, find the buyer who signs off on software, and run cold email, LinkedIn and calls with up to five follow-ups per lead, so SaaS founders get booked demos instead of just names.
An outbound engine built for SaaS
SaaS buyers are busy and get pitched constantly. What works is narrow targeting, a clear problem statement and persistence across channels. Our SaaS outbound engine covers the full path from prospect database to booked demo.
- ICP and trigger signals. Company size, tech stack, hiring activity, funding or tools they already use.
- Buyer mapping. The person who feels the pain and the one who signs, usually founder, head of ops, sales or marketing.
- Multi-channel sequence. Email, LinkedIn and phone together, with up to five follow-ups.
- Demo booking. Qualified replies go straight to your calendar and CRM.
SaaS campaigns we have delivered
- CITAQ.io: Shopify-focused SaaS outbound with lead list, cold email and cold calling. 1,000 leads, 30 replies, 2 meetings.
- Ayra AI: 10,000 HVAC and plumbing leads across Ontario for a voice AI SaaS.
- SaaS outbound engine: full program for SaaS developers, from prospect database to booked demos.
Read more on the portfolio page.
Who this is for
Seed to Series A SaaS founders who still close deals themselves, vertical SaaS selling to SMBs (home services, e-commerce, real estate, healthcare), and B2B tools entering a new country.
Related: outsourced SDR, cold email agency.
Finding the right SaaS buyers
Good SaaS outbound starts with signals, not just job titles. We look for companies that show they need your product right now:
- Hiring signals. Open roles that your product helps with or replaces.
- Tech stack. Tools they already use that integrate with yours, or competitors they might switch from.
- Growth and funding. Recently funded or fast growing companies with new budgets.
- Ad activity. Companies spending on ads, which often signals budget and growth goals.
Messaging that books SaaS demos
SaaS buyers don't want a feature list. They want to know you understand their problem. Our sequences open with something specific about the prospect's company, name one problem your product solves, and ask a simple question instead of pushing for a demo in the first email. Follow ups add proof, such as a short customer result or a relevant use case.
Outbound for every SaaS stage
| Stage | What outbound does |
|---|---|
| Pre-seed and seed | Finds early customers and validates the ideal customer profile with real conversations |
| Series A | Builds a repeatable flow of demos while the founder still closes deals |
| Expanding to a new market | Tests a new country or vertical before hiring a local sales team |
SaaS outbound plus SEO and AI search
When a prospect gets your email, they usually search for your product next, or ask an AI tool about it. We also run SEO and AI search visibility so that search turns into trust. See our AI SEO and GEO page.
Common SaaS outbound mistakes
- Pitching features instead of problems. Prospects reply to emails about their pain, not your product roadmap.
- Asking for a demo too soon. A simple question gets more replies than a 30 minute meeting request in the first email.
- Targeting everyone. A narrow segment with a sharp message beats a huge list with a generic one.
- Stopping after one email. Most SaaS replies come from follow ups, so we run several touches across email, LinkedIn and calls.
What you get each month
A verified list of target accounts and buyers, multichannel outreach run by our team, replies handled and demos booked into your calendar, every touch logged in your CRM, and a report showing what worked and what we will test next. You also get feedback from the market, such as the objections and competitor names that come up most, which helps your product and marketing teams too.
Getting started
Share your ideal customer profile and the core problem you solve, and we will build a free sample list of target accounts. If the fit looks right, we set up domains and inboxes and start outreach within a couple of weeks. Book a strategy call to get your sample.